Digital marketing services are companies or agencies that offer various online marketing solutions to businesses. These services typically include a range of strategies and tactics aimed at promoting products or services, increasing brand awareness, increasing website traffic and building customer loyalty. Common digital marketing services include:

Search engine optimization (SEO): Optimizing websites to improve their visibility on search engine results pages and thus increase organic (unpaid) traffic.

Search Engine Marketing (SEM): Paid advertising on search engines such as Google or Bing to increase website visibility through sponsored listings.

Social Media Marketing (SMM): Using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. to promote products or services, connect with customers and build brand awareness.

Content Marketing: Create and distribute valuable, relevant, and consistent content to attract and retain an audience and drive profitable customer actions.

Email Marketing: Sending targeted promotional emails or newsletters to prospects or customers to cultivate relationships and encourage customer loyalty.

Pay-per-click (PPC) advertising: Placing ads on various online platforms and paying a fee for each click on the ad, thereby driving traffic to the advertiser’s website.

Affiliate Marketing: Partnerships with individuals or other companies (affiliates) who promote products or services in exchange for a commission for each sale or referral they generate.

Influencer Marketing: Collaborating with influencers or key individuals on social media platforms to promote products or services to their followers.

Conversion rate optimization (CRO): Improving the performance of a website or landing page to increase the percentage of visitors who take a desired action, such as: B. making a purchase or filling out a form.

Analytics & Reporting: Monitor, analyze and report on the performance of digital marketing campaigns using tools like Google Analytics to make data-driven decisions and optimize strategies for better results.

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Students

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Working Professionals

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Business Owners

Entrepreneurs/ Business / Individuals who want to promote their business online using digital marketing techniques.

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COURSE DURATION

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Digital Marketing Overview

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